Zee.Dog, a beloved brand among pet owners with a presence in over 28 countries, has always been known for its design-first culture. But as they expanded, they faced challenges in maintaining their unique brand identity and delivering a seamless online shopping experience.
Despite their commitment to a one-of-a-kind website design, Zee.Dog's original ecommerce platform couldn't keep up with their vision. Customizations outside the platform's capabilities led to operational complexities and hindered site performance. The 2021 Black Friday campaign was a wake-up call. With page load times exceeding 10 seconds, frustrated customers couldn't complete purchases, leading to significant revenue loss.